Dan Moreland, publisher of PCT magazine, is an award-winning journalist who has covered the professional pest management industry for more than three decades. A graduate of Kent State University, where he majored in Journalism, Moreland has served as editor of the last three editions of the Mallis Handbook of Pest Control, as well as Rodent Control: A Practical Guide for Pest Management Professionals by Dr. Robert Corrigan. In this session, he will provide an overview of key trends in the mosquito control market.Presented by: Dan Moreland, Publisher, PCT Magazine, Cleveland, Oh.
All times posted are EDT
Mosquitoes & Vector-Borne Disease: Educating Customers vs. Fear Mongering
In this informative keynote session, one of the country’s leading university educators and urban entomologists will share his “real-world” insights about the health threat posed by mosquitoes and review what the industry is doing to combat vector-borne disease outbreaks. With a Ph.D. from Cornell University, Dr. Koehler is a much sought-after speaker at industry educational events. A former medical entomologist with the U.S. Navy, Dr. Koehler is an Endowed Professor of Urban Entomology at the University of Florida who divides his time between university extension work, research and teaching.Presented by: Dr. Phil Koehler, Endowed Professor, University of Florida, Gainesville, Fla.
“Smarter” Mosquito Control
Gregory Pest Solutions is a leading provider of mosquito control services in the Southeast, offering a comprehensive program designed to protect families and pets throughout the mosquito season. During this session, Motes will discuss in detail the company’s Smarter Mosquito Control service program, which starts with an inspection followed by Gregory Pest Solutions developing a customized treatment plan, including vegetation management, exclusion and targeted pesticide applications for each customer. A graduate of the University of Georgia, Motes is Past President of the South Carolina Mosquito Control Association and a former board member of the Georgia Mosquito Control Association.Presented by: Larry Motes, Director of Operations, Gregory Pest Solutions, Greenville, S.C.
The Role of Marketing in Driving Mosquito Sales
In this highly anticipated session, June Van Klaveren, a veteran marketer with more than 25 years of industry experience, will provide PMPs with practical advice on how to grow their mosquito business through effective marketing. With a client base of pest control companies across the United States, Van Klaveren has worked with PMPs to create a wide array of marketing materials designed specifically for the mosquito market, including flyers, door hangers, invoice stuffers, postcards, and custom e-communications. A graduate of Iowa Wesleyan College, Van Klaveren is the author The Edge Up: How Small Businesses Can Leverage Customer Service as a Competitive Advantage, and frequent speaker at state and national pest control meetings.Presented by: June Van Klaveren, Owner, Compelling Communications, Chesterfield, Mo.